This package is best for a company who has a relatively good handle on who their audience is, but needs to make sure that all of their materials are a) geared toward the same audience and b) appropriate for reaching the goals that have been set. In short, you think you’re heading in the right direction, but want to verify those gut feelings.
Things you’ll know by the end of this project include:
Do’s and don’ts of how to most effectively communicate with your developer audience.
How to set expectations with senior leadership to most productively drive developer engagement and track the items metrics that matter most to the business.
Deliverables include:
A full analysis and assessment of all written materials intended for your developer audience, including your corporate blog, email campaigns, physical branding, social media accounts, website, and more.
Suggestions of changes to be made and examples of companies to follow.
This assessment generally takes place over the span of two weeks, depending on the amount of written materials. There may also be communication between a large number of different departments, depending on who is in charge of the materials.